Protect and enhance your home’s interior and exterior with premium oil, acrylic, and latex primer options.
ADVANCE® Interior Paint
A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim, and cabinetry.
Excellent flow and leveling properties
Extended open time
Minimal yellowing
Easy application
Block-resistant
Easy clean up
Sheen: Satin, Semi-gloss, High Gloss
A premium quality, interior and exterior, low VOC alkyd primer that provides excellent adhesion, sealing, and stain-blocking properties. This all-purpose primer is formulated to suppress most stains including: crayon, graffiti, grease marks, tannin bleeding, water stains, asphalt, creosote, rust, and smoke stains. This all-purpose primer can be used over oil or latex paint and performs equally well under all Benjamin Moore® architectural finish coats. Fresh Start® AllPurpose Primer gives you the ability to recoat on the same day.
RECOMMENDED USE: Ideal for interior doors, trim, cabinets, walls, andceilings. For primed or previously painted wallboard,plaster, masonry, wood and metal.
AURA® Bath and Spa Paint
AURA Bath & Spa is a luxurious matte finish designed for high-humidity environments.
Ideal for high-humidity environments such as bathrooms and spas
Extreme hide and coverage for fewer coats
Mildew resistant for a fresh look that lasts
Proprietary Color Lock® technology for richer colors that stay true over time
Stands up to repeated washing with no color rub-off
Aura® Bath & Spa is a premium interior coating specially formulated for optimal performance in high humidity environments such as baths and spas. With the added benefits of Color Lock® Technology and mildew resistance, it delivers remarkable durability and exceptional color.
RECOMMENDED USE: Bathroom and sauna applications. New or previously painted wallboard, plaster, masonry, and wood; primed or previously painted metal.
AURA® Interior Paint
AURA Interior, with our exclusive Color Lock® technology, delivers the ultimate performance for color depth and richness that lasts.
Proprietary Color Lock® technology ensures long-lasting color and no color rub-off
Unparalleled color depth and richness with smooth, uniform color
Aura’s innovative platform integrates the best technologies to deliver unparalleled color depth and richness that is long lasting in any color. In addition to using 100% acrylic latex, proprietary resins, enhanced pigments, and Color Lock® technology give the product its extraordinary performance properties.
RECOMMENDED USE: New or previously painted wallboard, plaster, masonry, and wood; primed or previously painted metal; new or coated acoustic ceilings. It is ideal for surfaces where maximum durability is required and lasting color is desired.
Ben® Interior Paint
Ben® Interior Paint is a user-friendly paint for flawless results and puts premium color within reach.
Smooth and easy application, great for touch-ups
Scuff-resistant for an easier-to-maintain finish
Excellent hide
Zero-VOC, low-odor
Spatter-resistant formula that’s easy to clean up
Paint and primer together
Sheen: Matte
An acrylic blended latex product formulated for maximum ease of application to a wide variety of interior surfaces. Ben® delivers extended open time for the flexibility to even out areas before they dry and is great for touch‐ups. It creates an easy to maintain finish as a result of its scuff resistant properties.
RECOMMENDED USE: New or previously painted wallboard, masonry, or wallpapered surfaces; primed or previously painted plaster, wood, or metal; new or coated acoustical ceilings
INSL-X® Specialty Coatings
Problem-solving and specialty paints have been a hallmark of INSL-X® for years. These products serve homeowners, commercial property managers, and professional painters equally well and solve a variety of problems.
Ultra-smooth finish
Urethane-acrylic formula
Refurbishes worn cabinets
Adheres to hard-to-coat surfaces without a primer
Sheen: Satin, Semi-gloss
Cabinet Coat is the ultimate finish for refurbishing kitchen and bathroom cabinets, shelving, furniture, trim & crown molding and other interior applications that require an ultrasmooth, factory like finish with long lasting beauty. Its superior adhesion allows painting difficult surfaces, even polyurethane and varnish, without using a primer. Cabinet Coat offers excellent flow and leveling, superior stain resistance and an extremely durable satin finish that will look like new for years.
RECOMMENDED USE: Cabinet Coat refreshes kitchen and bathroom cabinets, shelving, furniture, doors, trim and crown molding, and other interior applications that require an ultra-smooth, factory-like finish with long-lasting beauty.
Regal® Select Interior Paint
A trusted brand for over 60 years, Regal Select Waterborne Interior is synonymous with durability, washability, and the ability to stand up to everyday wear and tear.
Durability and reliability that’s trusted to withstand the test of time
Withstands scuffs, mars, and burnishing from everyday wear and tear
Proprietary Stain Release Technology to easily clean and remove stains and spills
Unbeatable flow and leveling
Excellent hide and fast-drying for completing projects faster, even in light colors
Available in 3,500+ unmatchable colors
Backed by Gennex® Color Technology, our unbeatable combination of proprietary colorants and formulas
A premium quality, 100% acrylic paint that delivers a durable and washable finish. Ideal for surfaces subject to abuse and soil, it uses a proprietary stain release technology that allows common household stains to be easily removed with soap and water. It offers exceptional flow and leveling for a smooth application.
RECOMMENDED USE: New or previously painted wallboard, plaster, masonry, and wood; primed or previously painted metal; new or coated acoustic ceilings. It is ideal for surfaces where maximum durability is required and lasting color is desired.
A high-build, elastomeric coating that is designed to beautify and protect masonry structures from damage due to weathering and moisture intrusion. When applied as directed, at up to 20 mils wet film thickness per coat, this product fills pores and bridges minor surface cracks to create a monolithic film that protects masonry from the weather’s deteriorating effects.
RECOMMENDED USE: For use on exterior masonry surfaces such as smooth stucco, concrete block, pre-cast concrete, poured in place concrete, and tilt-up construction.