About Us
About Fullerton Paint & Flooring
Fullerton Paint & Flooring is a trusted supplier of paint, coatings, flooring, and window coverings serving Orange County since 1995. Contractors, builders, maintenance departments, and facility managers depend on our product knowledge, reliable inventory, and fast, accurate support.
Homeowners rely on us for clear guidance, premium materials, and a welcoming showroom where choosing colors, flooring, and finishes feels simple and stress-free.
As an Authorized Benjamin Moore Retailer Plus, we carry a full line of premium interior and exterior coatings, alongside industrial and specialty systems, epoxy flooring products, waterproofing materials, stains, and concrete solutions. Our professional flooring department offers carpet, luxury vinyl, laminate, hardwood, and waterproof flooring — all supported by experienced installers.
Whether you’re managing jobsite deadlines, upgrading an office, or transforming your home, Fullerton Paint & Flooring delivers the right products and the right advice to every project..
Our Story
Founded in 1995, Fullerton Paint & Flooring grew from a simple idea: Orange County contractors and homeowners deserved a local, knowledgeable partner who could offer more than just a shelf of products. Under the leadership of owner Rich Zele, the store became known for hands-on support, trustworthy recommendations, and a genuine commitment to helping customers choose the ideal materials for each surface and setting.
From its early days as a paint supply shop to today’s comprehensive showroom offering coatings, flooring, and window coverings, Fullerton Paint & Flooring has remained an independent, customer-focused business dedicated to doing things the right way.
Meet the Owner — Rich Zele
Owner Rich Zele is deeply involved in daily operations and has built long-standing relationships with contractors, facility teams, and DIY homeowners throughout Orange County. Known for his straightforward, practical advice, Rich takes pride in helping customers select the right product the first time — whether that’s a Benjamin Moore finish, a multi-layer epoxy system, or the best flooring option for a busy household.
Rich’s leadership centers on customer service, honesty, and problem-solving. He has earned a loyal following from professionals who rely on his team’s expertise, responsiveness, and ability to source solutions quickly.
Mission & Values
Our Mission
To provide contractors and homeowners with premium products, expert guidance, and dependable service — helping every customer complete their project with confidence and lasting results
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Our Values
Expertise
We maintain deep product knowledge across coatings, flooring, and specialty systems to deliver accurate, reliable advice.
Integrity
Honest recommendations, transparent communication, and a focus on long-term customer success guide everything we do.
Service
We believe personalized service makes the difference. Every customer — whether a contractor with a deadline or a homeowner picking a color — receives our full attention.
Quality
We stock products we stand behind: trusted brands, proven materials, and performance-driven coatings and surfaces.
Community
As a locally owned business, we’re committed to supporting the trades, homeowners, and the broader Orange County community.
Who We Serve
- Painting Contractors & Remodelers
Professional coatings, Benjamin Moore paints, primers, stains, epoxy systems, and jobsite support.
- Flooring Installers & Builders
Carpet, hardwood, laminate, vinyl, LVP/LVT, and waterproof flooring backed by pro installation services. - Commercial & Industrial Maintenance Teams
Industrial coatings, concrete systems, waterproofing materials, and specialty products. - Homeowners & DIY Customers
Personalized guidance, curated products, and a comfortable showroom to see colors, flooring, and window coverings in person. - Designers & Architects
Product selection assistance, commercial flooring options, and coordinated finishes for complete interior projects.
Products & Services
Benjamin Moore interior and exterior paint
Industrial and specialty coatings
Epoxy flooring systems
Waterproofing materials
Stains and concrete finishes
Carpet, tile, hardwood, laminate, and luxury vinyl flooring
Professional flooring installation
Custom window coverings and blinds
Color matching and coating specification assistance
Delivery and commercial support services
Why Customers Choose Us
Locally owned and operated since 1995
Trusted by contractors, builders, and facility managers
Large selection of Benjamin Moore and professional coatings
Full flooring showroom with installation
Personalized guidance for homeowners
Knowledgeable staff with real product experience
Quick order fulfillment and dependable support
One-stop shop for coatings, flooring, and window coverings
Visit Our Showroom
If you’re looking for a dependable partner for your project — whether repainting a home, refinishing concrete, installing new flooring, or specifying coatings for a facility — we’re here to help.
Fullerton Paint & Flooring
150 E. Orangethorpe Ave.
Anaheim, CA 92801
(714) 992-0720
We serve Anaheim, Fullerton, Brea, Placentia, Yorba Linda, La Habra, Orange, and the surrounding Orange County communities.